Download Ambush Marketing & the Mega-Event Monopoly: How Laws are by Andre M. Louw PDF

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By Andre M. Louw

This e-book undertakes a severe exam of business rights to activities mega-events (focusing on sponsorship), the exclusivity of such rights and the criminal implications of the fashionable mega-event sponsorship version. It examines ambush advertising of occasions and the law’s remedy of ambushing (specifically within the kind of sui generis occasion laws) in a overview of 10 significant jurisdictions chosen at the foundation of the significance of the occasions they're to host within the close to destiny or have hosted lately, and the suitable household laws. It significantly examines the legitimacy of such advertisement rights defense via using legislation within the context of accredited rules of highbrow estate legislations, festival legislations and human rights legislations. in particular, it questions the legitimacy of the construction of statutory ‘association rights’ to mega-events, and considers power destiny advancements in recognize of the law’s therapy of mega-event commercialisation.
Valuable for practitioners and lecturers (in the fields of sportslaw/sponsorship/marketing/intellectual estate law); activities directors (sports governing bodies); company sponsors of activities and different occasions; capability mega-event host governments and law-makers; civil rights organisations.

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